Can AI Replace Public Relations Specialists in 2026?

Moderate exposure. AI could handle about 79% of today's public relations specialists tasks by 2036, and there is a 50% chance the number of jobs falls by a fifth or more. AI is likely to take over many tasks outright.

See how not to be replaced

Timeline

Year2030

Tasks AI can do

43%

Headcount (2025 = 100)

Chance of 20%+ fewer jobs

17% 2030 · 50% 2036

One person could cover, 2036

2.7 roles

Share of today's tasks AI can perform

Headcount index, 2025 = 100 (dashed line)

Your survival map

Not every part of your job is at the same risk. Tap a number to see what to do about each task.

Your human coreDo it with AIHand to AI

Tap a number on the map or a task below.

Lower-risk jobs that use similar skills

Health Education Specialists30% risk by 2036 Chief Executives37% risk by 2036 Social and Community Service Managers33% risk by 2036

Your plan

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Try an AI tool on one task you'd normally do by hand: "Post and update content on the company's Web site and social media outlets".Learn one AI tool well enough to show it in an interview, for: "Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management".Get visibly better at your human core: "Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups".Rewrite the top of your CV around judgment, people and decisions, not routine output.Read about a lower-risk move: Health Education Specialists.

Lower-risk jobs with similar tasks

Health Education Specialists — 30% chance of contraction by 2036
Chief Executives — 37% chance of contraction by 2036
Social and Community Service Managers — 33% chance of contraction by 2036

Similar occupations

Public Relations Managers · Advertising and Promotions Managers · Fundraising Managers · Marketing Managers

Based on 18 O*NET tasks for "Public Relations Specialists" (SOC 27-3031.00). LLM alone: 24% of tasks; with AI tools: 94%. Projections are a model, not official statistics. How we calculate this · Data version 2026-10