Can AI Replace Market Research Analysts and Marketing Specialists in 2026?

High exposure. AI could handle about 81% of today's market research analysts and marketing specialists tasks by 2036, and there is a 72% chance the number of jobs falls by a fifth or more. AI is likely to take over many tasks outright.

See how not to be replaced

Timeline

Year2030

Tasks AI can do

39%

Headcount (2025 = 100)

Chance of 20%+ fewer jobs

22% 2030 · 72% 2036

One person could cover, 2036

3.9 roles

Share of today's tasks AI can perform

Headcount index, 2025 = 100 (dashed line)

Your survival map

Not every part of your job is at the same risk. Tap a number to see what to do about each task.

Your human coreDo it with AIHand to AI

Tap a number on the map or a task below.

Lower-risk jobs that use similar skills

Advertising and Promotions Managers59% risk by 2036 Marketing Managers50% risk by 2036 Survey Researchers62% risk by 2036

Your plan

Ticks are saved in this browser only.

Try an AI tool on one task you'd normally do by hand: "Prepare reports of findings, illustrating data graphically and translating complex findings into written text".Learn one AI tool well enough to show it in an interview, for: "Seek and provide information to help companies determine their position in the marketplace".Take on work where you sign off, decide or carry responsibility: that part stays human.Rewrite the top of your CV around judgment, people and decisions, not routine output.Read about a lower-risk move: Advertising and Promotions Managers.

Lower-risk jobs with similar tasks

Advertising and Promotions Managers — 59% chance of contraction by 2036
Marketing Managers — 50% chance of contraction by 2036
Survey Researchers — 62% chance of contraction by 2036

Similar occupations

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel · Sales Engineers · Industrial-Organizational Psychologists · General and Operations Managers

Based on 13 O*NET tasks for "Market Research Analysts and Marketing Specialists" (SOC 13-1161.00). LLM alone: 0% of tasks; with AI tools: 100%. Projections are a model, not official statistics. How we calculate this · Data version 2026-10